Forward: If China is regarded as the world’s eyewear manufacturing base, then Wenzhou could be the manufacturing capital of the world’s glasses.
According to incomplete statistics, there are less than 6,000 glasses manufacturing companies in the world, of which nearly 5,000 are located in China, and nearly half of China’s top 100 finished-spectacles manufacturing companies are in Wenzhou. With the transfer of Shenzhen optical manufacturing industry in China and the success of the transformation and upgradation of Wenzhou glasses, Wenzhou is destined to become the center of research and development of high-end glasses in the world for a long time to come.
Since China’s reform and opening up, Wenzhou glasses have started from scratch, and grown more and more,then from more to strong, from a Chinese eyeglass manufacturing production area to the world’s high-end glasses manufacturing center...40 years of hard work, 40 years of continuous refulgence, we may ask what is the secret of the success of wenzhou glasses? Perhaps this is the password that the global peers want to unlock.
The three major passwords for the rapid development of Wenzhou glasses
There are many factors that promote the rapid development of Wenzhou glasses, but in summary, the main driving force lies in the following three passwords.
Password 1: Cost-effective conquer the world
In the end, the Wenzhou glasses started in the late 1970s and early 1980s, and began to be the middle and low glasses. After entering the 21st century, Wenzhou glasses began to upgrade and transform, and began a new journey of high-end glasses manufacturing.
But whether it is the middle and low-end glasses in the starting period, or today's high-end glasses, global glasses buyers have come to a common conclusion: the same glasses products, in the same or close to the quality, Wenzhou glasses are the most cost-effective. As a result, Mario Pietribiasi, the chief operating officer of the original Xiafeinuo Group, praised the reasons for the rapid development of Wenzhou glasses. Wenzhou glasses are to lower the price, serve better and win the global market.
It is no exaggeration to say that cost performance is not only a powerful driving force for the continued development of Wenzhou glasses, but also the core mystery of Wenzhou glasses to conquer the global market.
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Password 2: Strive to create brilliant
Of course, in addition to the product price, the key success of Wenzhou glasses is the efforts of Wenzhou people.
Whether it is yesterday's start-up business or the day of transformation and development, it is no exaggeration to say that the efforts and efforts of Wenzhou glasses people, especially Wenzhou glasses owners, are obvious to all. As a business owner, many people in Wenzhou's glasses business not only do not have the concept of eight-hour and weekend breaks, but many bosses do not have holidays, the work is 5+2 white + black, so that the person in charge of glasses has said: As the boss, you Whoever does not go to hell to hell. In order to open up the global market and serve customers well, some foreign trade company leaders have flown around the world for more than 180 days a year.
It is this courage of hell and the global effort to fly around, driving the rapid development of Wenzhou glasses from scratch, from weak to strong to the global high-end glasses manufacturing base.
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Password 3: Industry chain achieves Wenzhou speed
In addition to cost performance and hard work, the industry chain is perfect, and the ability to cooperate is the third largest password for the rapid development of Wenzhou glasses. After 40 years of development, Wenzhou glasses industry has formed a one-stop industrial chain system of equipment, raw materials, glasses packaging, lens mirroring, accessory processing and surface treatment. It is this division of labor and cooperation that promotes the rapid development of Wenzhou glasses industry. It has obviously accelerated the development speed of Wenzhou glasses.
Wenzhou glasses attracts global quality glasses buyers
Wenzhou glasses is one of the cores of glasses manufacturing in China and the world. Zhejiang Taizhou and Jiangxi Yingtan have become the two wings of Wenzhou glasses manufacturing, forming the leading position of Wenzhou and the development of the two wings.
At present, there are more than 700 glasses manufacturing enterprises in Wenzhou, including 62 enterprises. In 2017, the output value of glasses exceeded 15 billion, and the glasses products are supplied to more than 100 countries and regions around the world. Wenzhou glasses has attracted many high-quality glasses buyers around the world with its strong manufacturing capacity and high cost performance.
Representatives of global quality glasses buyers in Wenzhou:
1. LUXOTTICA The world's largest eyewear company has merged with Essilor.
2. Safilo, the world's second-largest eyewear brand operator.
4, Marcolin Europe's outstanding eyewear brand operators.
5. Kaiyun Group's global luxury brand operator.
6. FGXI One of the largest wholesalers of glasses in the United States.
7. One of Wal-Mart's global excellent retail terminals.
8, SPECSAVERS one of the largest eyewear chain companies in Europe, with more than 2,700 stores.
9, GRADVISION, one of the world's largest optical chain companies, has more than 6,000 stores.
10, JINS global glasses fast fashion founding company.
It is no exaggeration to say that Wenzhou has attracted more than 95% of the world's quality eyewear buyers, some of whom have purchased more than 100 million pairs of glasses each year in Wenzhou.
The future of Wenzhou to the world's glasses capital three
In the future, Wenzhou will move to the real world of glasses, not only in the field of glasses manufacturing, but also in the field of brand building and global marketing system construction, and also to make practical actions and unremitting efforts.